DESIGN BRIEF    

What we’re about

Fall of Eve is an up and coming fashion label focused on bringing fresh new unsigned talent to the table.

Existing as a ‘creative melting pot’ Fall of Eve invites designers, artists or natural creatives from all walks of life to contribute designs and ideas for clothing and merchandise which would then be made up and sold via the label’s internet shopping site.

We wanted to approach the fashion market with a sense of freedom and youthful spirit, breaking down and democratising fashion in some way to enable creative people regardless of money and industry knowledge the chance to see their designs made up into good quality products.

Design runs will be short and strictly limited edition ensuring the owner a sense of confidence in the uniqueness of each product.

What we want from you

We want you to be brave, to really push the boat out and produce designs that are fresh, cool and edgy. Think about the way culture is progressing, key fashion trends and colour schemes. Try to keep an open mind to sources of inspiration from every part of life rather than getting too caught up in the work of other designers, although it helps to bare in mind our target demographic; the 16-35 man or woman who would be willing to spend in the region of £10 - £20 for a product so long as it is well designed, well made and of limited stock.

Everyone who has a design accepted by the Fall of Eve panel will benefit from a commission fee (see FAQS); a great way to earn an extra income and a greater incentive to produce more top class designs.